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How TGC works

What happens when you hire TGC. The complete working model.

You don't buy advice. You buy execution against an agreed commercial outcome.

What you get, who does the work, how you pay, and what success actually looks like — before you engage, not after.

LAND EXPAND GROW
What you get

Tangible deliverables, by phase

Land & LaunchDays 1–60
  • Live legal entity (UAE / KSA / India)
  • Regulatory & compliance complete
  • GTM strategy & positioning
  • Target account list & ICP defined
  • Market entry plan & budget
  • Local partner / vendor network
  • Go-to-market launch kit
Pipeline EngineMonths 3–12
  • 500–1,000+ qualified target accounts
  • Consistent outbound running at scale
  • Regular enterprise meetings booked
  • Active pipeline visible in CRM
  • Proposals being submitted
  • Optional: local sales support hired
Scale & Systemise12+ months
  • Repeatable commercial operating rhythm
  • Core local team onboarded & trained
  • Key processes & KPI dashboard live
  • CX / Ops foundation in place
  • Full commercial playbook handed over
  • Clear path to independent operation
Working model

How we actually work

1

Discover

Deep dive into your offering, goals, market, and constraints.

2

Design

Create the GTM, operating model, and 90-day execution plan.

3

Execute

We build, run, and manage the plan. You stay informed and involved.

4

Measure

Track leading and lagging indicators agreed upfront.

5

Scale or Stop

We double down on what works, or pivot without ego.

Who does the work

You provide direction. We provide execution.

You provide

  • Product / service knowledge
  • Commercial authority
  • Decision rights
  • Stakeholder access

TGC provides

  • Market intelligence
  • GTM design
  • Pipeline creation
  • Sales execution
  • Partner development
  • Hiring coordination
  • Operating setup
  • Measurement

You own the company. We own the execution.

Commercial model

Five ways to engage — matched to what you actually need

Advisory

Strategy, market assessment, and planning.

Fixed fee
Build

We build GTM, pipeline, or capability from scratch.

Setup + monthly
Operate

We run all or part of your GTM / Ops function.

Monthly / FTE / output
Outcome

Aligned to revenue or measurable commercial results.

Base fee + performance
Transformation

Larger BPM, CX, or AI transformation programmes.

Milestone / programme fee
Investment

What determines your investment

Geography
Scope
Execution intensity
Functions involved
Required seniority
Market complexity
Duration
Performance component

Every engagement is priced against the required execution, not hours consumed. We agree scope and investment upfront, before work begins — not against a generic rate card.

Proof

Matured pipeline — two geographies activated through TGC

USA
  • Compliance review underway
  • Matured pipeline
Signature expected October
UAE
  • Revised proposal following procurement meeting
  • Matured pipeline
Signature expected October
22+ years
Operating experience
16+
Enterprise brands served
5,000+
FTE scaled / managed
$16.7M+
Revenue impact delivered

Across TGC engagements and principal-led mandates. Client identity confidential.

The people

Operators activated according to the engagement

Ready to see what this looks like for you?

Tell us where you're trying to go. We come back within 24 hours with a specific engagement structure — not a deck, not a brochure.

Book a Market Diagnostic