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Manu Midha

Manu Midha

Founder & CEO, Arnifi — TGC Market Entry Advisor

IIM Ahmedabad. Founder of Arnifi, the fastest-growing digital corporate services platform in the GCC. 15+ years across e-commerce, fintech, health tech, and hospitality — including OYO Arabia, Souq.com, and JP Morgan.

Track Record

Manu founded Arnifi in April 2024 after co-founding Fincobox, a fintech SME-financing company. In under two years, Arnifi has grown into the UAE's #2 corporate services provider by transaction volume — operating across 12 markets, including the UAE, Saudi Arabia, Singapore, and the Cayman Islands, with over 1,200 companies incorporated and a 100+ person team.

#2
UAE corporate services provider by transaction volume, in under 2 years
12
Markets Arnifi operates across
1,200+
Companies incorporated through Arnifi
3.5 yrs
Scaling OYO across KSA, UAE, Oman & Bahrain

Career

2024 – Present
Founder & CEO
Arnifi, Dubai — cross-border entity setup, compliance, accounting, regulatory
2022 – 2024
Co-Founder & CEO
Fincobox, Dubai — flexible SME financing against invoices, revenue, inventory
2021 – 2022
General Manager
Innovaccer, Abu Dhabi
2018 – 2021
Head, Middle East Business
OYO Arabia — set up and scaled across KSA, UAE, Oman, Bahrain
2015 – 2018
Category Head / Head, MP Business Management
Souq.com, Dubai — Electronics category, UAE Marketplace growth
2010 – 2015
Leadership Team — Strategy & Planning
Infibeam India — scaled BuildaBazaar.com across Asia and the Middle East
2010
Senior Analyst, Investment Banking
JP Morgan India, Mumbai

Education: Masters of Business, Finance, IIM Ahmedabad (2008–2010) · Exchange student, Texas McCombs School of Business (2009–2010)

Recognition: IFZA Business Growth Recognition Award, for contribution to business growth and long-term partnerships

What He Brings to TGC

Manu built Arnifi specifically to solve a problem he'd lived personally — after building and exiting a fintech company across borders, he saw firsthand how fragmented and opaque cross-border entity setup actually is. Arnifi's answer was a genuine technology platform, not just a service wrapper: ArniOS, described as the first full-stack operating system built for global corporate services providers to manage customer workflows, compliance deadlines, and payments at scale, and Arni Organogram, an AI tool that maps entity structures across jurisdictions and surfaces tax considerations automatically.

Before Arnifi, Manu's operating background runs directly through GCC market entry itself — three and a half years setting up and scaling OYO across four GCC countries, category and marketplace leadership at Souq.com in Dubai, and strategic planning experience scaling an e-commerce platform across Asia and the Middle East at Infibeam.

For TGC, Manu is the direct human proof behind the Land pillar — someone who has both built the market-entry infrastructure businesses actually use, and personally run market entry and scaling operations across the GCC before that.

Business Setup in Dubai: Step-by-Step Guide Mainland vs. Free Zone vs. Offshore in the UAE The UAE AI Mandate: What It Means for Market Entry How TGC Works: Model, Commercial Terms & Proof Chandan Kumar — Founder & Managing Principal

Setting up in the UAE or wider GCC?

Manu's work at Arnifi is directly integrated into how TGC handles market entry and entity formation.

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