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Evidence first.
Outreach only when there's signal.

SIGNAL is an evidence-led commercial intelligence platform. It finds buying signals, qualifies opportunities, and tells you exactly who to reach and how — and it says no when the evidence doesn't support a yes.

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Evidence Gate We don't send unless there's real signal.
Leadership Change
Funding / Investment
Strategic Initiative
Pain / Trigger Event
Evidence Check
How It Works

One doctrine.
Five stages.

The same discipline — evidence before action — runs through every stage, from the first free check to the final generated message.

01

Qualify

A free check, then a targeted fit check, sorts every company into Drop, Verify, or Pursue — before any paid research runs.

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02

Research

Public complaints, reviews, hiring, news, and infrastructure signals — only for companies that qualify.

→
03

Score

Four factors combine into one Commercial Opportunity Score.

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04

Decide

Send, role-based, or no-send — with the reasoning shown.

→
05

Generate

Outreach grounded only in what was actually found.

The Intelligence Layer

The reasoning is the product.
Not the model underneath it.

Any tool can call a language model. What makes a decision trustworthy is the discipline wrapped around it.

DROP

Outside the fit

A free, structured check ends it here — no research spend at all.

VERIFY

Genuinely borderline

One targeted, low-cost check decides whether it earns full research.

PURSUE

Clear fit

Goes through the full research and scoring pipeline.

Scoring

Four independent factors, not one gut-feel number

Research strength, buyer persona fit, timing, and relevance are scored separately, then combined — so a strong signal in one dimension can't quietly paper over a weak one in another.

Honesty by design

Every finding is labelled by how sure it actually is

Nothing is presented as fact unless it's genuinely verified.

Merchant onboarding frictionverified
Customer support delayinferred
Leadership transitionnot found
What This Isn't

Being clear about the edges
matters as much as the promise.

Not a data reseller

We sell judgement, not data

Any third-party data SIGNAL uses is one input among several. What you receive is our own analysis — never someone else's raw database repackaged.

Not a guessing tool

No verified trigger, no invented one

If research finds nothing, SIGNAL says so and shifts to a role-based approach — it doesn't fabricate a reason to reach out. See the Evidence Gate at the top of this page.

Not a mass emailer

Generation is the last step, not the point

SIGNAL decides whether outreach is warranted first. Sending stays your decision, through your own tools.

Today & What's Next

One proven output today.
A platform underneath it.

Proven today

Evidence-grounded outreach

  • Company qualification and research
  • Commercial Opportunity scoring
  • Send / role-based / no-send decisions
  • Email and LinkedIn message generation
Roadmap — same doctrine

Other outputs the same evidence layer could support

  • Account qualification & deal scoring
  • Territory and white-space prioritisation
  • Competitive displacement signals
  • Partner targeting & board-ready reports
Who This Is For

Built for teams entering or expanding
a market, in any industry.

USAMiddle EastIndia AustraliaEuropeUK

See it on your own target list.

SIGNAL is being introduced to a small number of teams before wider access. Tell us about the market and companies you're evaluating.

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