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Anupam Jain

Anupam Jain

Founder & Managing Principal, Exaatto Group — TGC Strategy & M&A Advisor

IIM Calcutta, IIT Roorkee. Former Everest Group Practice Director, leading global advisory and research across Financial Services, Life Sciences, and Analytics BPS. Today, Exaatto Group works with Boards, CEOs, and investors across the ITeS/BPM ecosystem on strategy, GTM, and M&A.

Track Record

Anupam has spent over two decades moving through the analyst-advisor-consultant progression before arriving, in his own words, at what he actually does: synthesis — not just of information, but of people, processes, and possibilities. He now runs Exaatto Group, a strategy and advisory firm working with Boards, CEOs, senior leadership teams, outsourcing buyers, service providers, and investment managers across the ITeS/BPM ecosystem.

8+ yrs
Building Exaatto Group as Founder & Managing Principal
5 yrs
Global Practice Director, Everest Group
19
Published Everest Group research reports
22+ yrs
Across SAP, Cadbury, Genpact, Everest Group, Exaatto

Career

2018 – Present
Founder & Managing Principal
Exaatto Group, Gurugram
2013 – 2018
Practice Director
Everest Group — Global Leader, Financial Services / Life Sciences / Analytics BPS advisory and research
2011 – 2013
Assistant Vice President
Genpact — Corporate Initiatives Group
2006 – 2011
Associate Manager
SAP — Value Engineering, global client strategy and business process re-engineering
2005 – 2006
Management Trainee
Cadbury India — Sales & distribution management

Education: PGDM, Strategy/Marketing/Finance, IIM Calcutta (2003–2005) · B.Tech, Mechanical Engineering, IIT Roorkee (1999–2003)

What He Brings to TGC

At Everest Group, Anupam authored and led research on vertical-focused BPO — including published PEAK Matrix assessments on Property & Casualty Insurance BPO and Banking BPO — giving him a genuinely rare vantage point: he's measured the BPM provider landscape from the analyst's chair, not just advised from the outside. At Exaatto, that turned into a working practice spanning Board & CEO advisory, GTM and market entry strategy, M&A and investment thesis work, buyer-side sourcing strategy, and AI-led process transformation — increasingly informed by BPM 5.0, Exaatto's own framework for integrating human talent, AI agents, and workflow orchestration.

His current published research applies a rigorous four-part test — Predictable, Auditable, Repeatable, Reproducible (PAR²) — to how BPM and IT services providers report "AI revenue," a level of analytical discipline that TGC brings directly into how we evaluate market entry timing and provider partnerships in the AI-BPM space.

For TGC, Anupam sits inside the Expand pillar — where market entry needs to convert into commercial strategy: GTM design, competitive positioning, and the M&A and partnership logic behind how a market presence actually scales into revenue.

GCC GTM Strategy: Why One Playbook Fails Across Six Markets The Black Belt Myth in AI-BPM Transformation BPM in the GCC: Outcome-Based Models How TGC Works: Model, Commercial Terms & Proof Chandan Kumar — Founder & Managing Principal

Need GTM or M&A strategy for GCC/India expansion?

Anupam's work informs how TGC approaches market entry, competitive positioning, and provider partnerships.

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